--> WhatsApp

13 new pollinators and crop caretakers
in 4 weeks.

13 new pollinators and crop caretakers
in 4 weeks.

How a pilot project for Enza Zaden already in the pilot phase resulted in 13 new employees.

How a pilot project for Enza Zaden already in the pilot phase resulted in 13 new employees.

Enza Zaden was looking for more effective ways to recruit enough candidates at various locations, outside the traditional recruitment channels.

Enza Zaden also wanted to engage candidates who would not typically apply through regular job platforms. The passive job seekers.

And they wanted to explore whether an automated approach, like a chatbot, could speed up the follow-up with applicants and reduce the workload on their HR team.

For major players, it took some getting used to that job vacancies weren't being filled as quickly on the labor market. Renowned European companies like Teka Cranes had to go the extra mile to recruit crane operators for their continuously expanding fleet.

Enza Zaden is an international vegetable breeding company that develops high-quality vegetable varieties. They supply seeds to growers worldwide and contribute to sustainable food production. With their innovations in plant breeding, they assist farmers in cultivating healthy, robust crops that are resistant to diseases and climate change.

The challenge

Enza Zaden faced the challenge of finding enough candidates through traditional recruitment channels and also wanted to reach passive job seekers who aren’t actively applying on job platforms. At the same time, they looked for ways to make the recruitment process more efficient and explored whether an automated approach, like a chatbot, could help in following up with applicants faster and reducing the workload on their HR team.

The solution.

The solution.

The solution.

Red Rocket conducted a pilot campaign over four weeks to test whether social media recruitment could effectively contribute to the influx of pollinators and crop caretakers for Enza Zaden. Through targeted ads on Instagram, Facebook, and TikTok, potential candidates were reached, after which applicants left their details. This information was clearly presented in Cockpit, Red Rocket's platform, allowing Enza Zaden to gain real-time insight into the applicants. This made it possible to follow up immediately and manage the recruitment process more efficiently, without relying on traditional job vacancy channels.

The pilot campaign resulted in 128 applications in four weeks, of which 47.7% were reachable by phone. Ultimately, 21 candidates came for an interview, and with a hire conversion rate of 61.9%, this led to 13 new employees for Enza Zaden. This not only confirmed the power of social media recruitment but also exposed a significant bottleneck: the time-consuming phone follow-up.

Next steps
The results show that this approach works, and with further automation, such as a unique chatbot, the outcomes can only improve.

The pilot campaign resulted in 128 applications in four weeks, with 47.7% being reachable by phone. Ultimately, 21 candidates attended an interview, and with a conversion rate of 61.9%, this resulted in 13 new employees for Enza Zaden. This not only confirmed the power of social media recruitment but also highlighted a significant bottleneck: the time-consuming phone follow-up.

Next Steps
The results demonstrate that this approach works, and with further automation, such as a unique chatbot, the results can only improve.

The pilot campaign delivered 128 applications in four weeks, with 47.7% being reachable by phone. Ultimately, 21 candidates attended interviews, and with a conversion rate of 61.9%, this resulted in 13 new employees for Enza Zaden. This not only confirmed the power of social media recruitment but also revealed a significant bottleneck: the time-consuming telephone follow-up.

Next Steps
The results demonstrate that this approach works, and with further automation, we, together with Enza Zaden, aim to fill hundreds of positions.

Results

Pilot Campaign for Pollinators and Crop Caretakers

Duration: 4 weeks

Impressions: 151,098

Social candidates: 128 applications

47.7% were reachable by phone

21 candidates were invited for an interview

13 new employees placed within the pilot period, in addition to 5 suitable candidates added to the reserve pool.


Interested in running a 4-week pilot project like this?

This is what recruitment looks like today: fast, scalable, and hassle-free. Red Rocket has the method, the tools, and the numbers to prove it. Ready for action? Contact us and discover what a pilot could mean for your company.

Get in touch with us right away